ADC Activates Over 500,000 Voters in MI Uncommitted Campaign

Dearborn, MI | | February 27, 2024 –  Today voters across Michigan take to the polls to participate in the Presidential Primary. Over the past few weeks, ADC has endorsed and supported the campaign to vote Uncommitted. ADC, along with our partners at the Truth Project, worked with the Listen 2 Michigan Campaign, which is calling on voters to withhold their support for Biden in the Democratic presidential primary over his handling of the genocide in Gaza, and instead fill in the “Uncommitted” bubble.

In early February, ADC, along with the Truth Project, launched efforts to educate voters about the campaign. In under three weeks these efforts have led to the activation of over 500,000 voters across southeast Michigan. This impressive showing is a result of a disciplined approach to voter engagement.

Mo Maraqa, ADC Senior Digital and Data Strategist states, “We were intentional in our digital strategy, focusing on Arab and Muslim voters, young voters, and progressive voters across southeast Michigan. The results are a testament to the effectiveness of the Uncommitted campaign. Our approach at ADC and the Truth Project resulted in ads that were 88% lower in costs than ad sets from peers in similar campaigns. This campaign is a primer for the electoral power we will be harnessing as an organization and community in November.”

The Uncommitted  movement is more than a vote, it is an opportunity for voters to make a bold statement against the active genocide. Michigan voters are utilizing the Presidential Primary as a platform to communicate a powerful message to President Biden — that the genocide of Palestinians will not be ignored.

Abed Ayoub, ADC National Executive Director, a native and part-time resident of Dearborn, MI, said, “We encourage all Michigan residents to get out and vote today. This is a moment where we can collectively have our voices heard, and send a message that our votes must not be taken for granted. Our community is frustrated with Bidens handling of the genocide, and this will be reflective in the primary election results. Our work does not end today, it will continue all the way through November.”

The State of Michigan allows for same day voter registration. Michigan citizens can register to vote in person at their clerk’s office with proof of residency through 8 p.m. on Election Day. For more information visit Michigan Department of State. 

ADC efforts are funded by the community, and for the community. Your support is crucial in continuing this work and ensuring the organization has the resources needed to continue its important work and mission. Take a moment and make a contribution to ADC by clicking here .

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